As new content marketing trends are created, marketers are increasingly seeking the knowledge and skills to enable them to grow their business. Content marketing not only can bring awareness and traffic, but also move toward conversion. Also, the digital medium gives content marketers more flexibility to explain and express ideas. Building on the success of last year, the ICMF 2020 “Come Alive!” is thrilled to bring the marketers another sharing session from the top-rated marketing speakers. We’d like to encourage them to influence their million audiences by delivering relevant and more engaging content in each stage of the customer journey. Not only to grab their attention, but move toward the intention. This event is also followed by an awards ceremony to brands that have been selected as ICMA 2020 winners.
Website, Social Media
There are three subjects that will be assessed by the judges from each category at ICMA 2020.
First, the most important is the content marketing process. We're seeking for brands who successfully manage their owned media (Website, Social Media Account) and in-house magazine. Brand must develop the right strategy, from defining the objectives, target audience, creating the content plan and more. Then how brand executes the strategy by creating the engaging contents, distribute and optimize the contents on the right distribution channel. And the last is the result. It relates to measuring the performance and impact of various forms of content in a brand's owned media. Such as the number of visits, page views, engagement, and many more.
Second, Creativity. We're seeking for brands who have the ability to solve their problem in a new way and having strong ideas to develop a content marketing strategy. Brand should be implemented the concept into engaging contents.
Third, Relevance. Content becomes valuable when it comes to relevance. We're seeking for a brand who can develop a content marketing that relevant to brand positioning, objective, target audience, etc.
Choose the category, download and upload your application form here
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