INDONESIA CONTENT MARKETING FORUM

ABOUT

ABOUT INDONESIA CONTENT MARKETING FORUM 2020

As new content marketing trends are created, marketers are increasingly seeking the knowledge and skills to enable them to grow their business. Content marketing not only can bring awareness and traffic, but also move toward conversion. Also, the digital medium gives content marketers more flexibility to explain and express ideas. Building on the success of last year, the ICMF 2020 “Come Alive!” is thrilled to bring the marketers another sharing session from the top-rated marketing speakers. We’d like to encourage them to influence their million audiences by delivering relevant and more engaging content in each stage of the customer journey. Not only to grab their attention, but move toward the intention. This event is also followed by an awards ceremony to brands that have been selected as ICMA 2020 winners.

CONTENT MARKETING CONFERENCE

Coming Soon

CONTENT MARKETING AWARDS

ENTRY RULES

Indonesia Content Marketing Awards (ICMA), an appreciation given to Brands/Institutions in Indonesia for their creativity and efforts in implementing content marketing strategies.
The awards program is open to all brands, institutions in Indonesia, involved in implementing content marketing strategies targeted to the audience in Indonesia.
The awards only allowed to the organization (brand/institution) which established a representative office in Indonesia.
The brands/Institutions are willing to attach a screenshot or proof of the owned media's performance in 2019 from Google Analytics and Social Media Insight required on the ICMA 2020 Application Form for the assessment process
To submit an entry, you must first register, download the application form, and complete the entry.
For all categories, all entries must be submitted online, by uploading the application form and the supporting files.
The deadline of entry submission has been extended up to March 13, 2020.
Each entry will be judged from the idea & strategy, execution and results
The shortlisted candidates will be informed by the committee and strongly encouraged to watch online the ICMA's winner announced in May 2020.
The competition organizers reserve the right to modify the term and conditions at any time and for any reason.
The judges panel reserves the right to decline any entry submitted to a category deemed to be inappropriate.
The judges decision is final and may not be appealed.
Details of all entries will be kept confidential and shared only with our judging committee.

Owned Media Category

Website, Social Media

The Brands/ Institutions have owned media that managed from 1 January - 31 December 2019
The Brand/Institution has minimum 2 (two) owned media: 1 website, 1 social media account (Facebook, Instagram, or Youtube)
Brands / Institutions have used analytic tools (Google Analytics) on websites that provided information about Users, Sessions, Page Views, and Bounce Rate
The brands/Institutions are willing to attach a screenshot or proof of the owned media's performance in 2019 from Google Analytics and Social Media Insight required on the ICMA 2020 Application Form for the assessment process

Influencer Marketing Category

The Brands / Institutions have digital campaign programs held during 2019 that involved influencers/endorsers (bloggers, Instagram artists, or youtubers) with specific themes or #hashtags.
The brands/Institutions are willing to attach a screenshot or proof of the digital campaign performance required on the ICMA 2020 Application Form for the assessment process (Including influencers sample posts, Total Reach, Total Engagement, etc)

In-House Magazine Category

Print, E-Magz

Brands / Institutions have published in-house magazines (print or digital) that used for external or internal communication
The magazine must be published from 1 January - 31 December 2019
Brands / Institutions can send a maximum of 3 editions/entries to the committee
The application form and soft copy files must be submitted online and the print materials must be sent to:

Panitia Indonesia Content Marketing Awards 2020
Grid Story Factory & Grid Voice
Gedung Kompas Gramedia Lt.6 Unit 2
Jl. Palmerah Barat no. 29-37, Jakarta Pusat 10270
Email: contact@grid.co.id / grid.storyfactory@gmail.com

SUBJECT OF ASSESSMENT

There are three subjects that will be assessed by the judges from each category at ICMA 2020.

First, the most important is the content marketing process. We're seeking for brands who successfully manage their owned media (Website, Social Media Account) and in-house magazine. Brand must develop the right strategy, from defining the objectives, target audience, creating the content plan and more. Then how brand executes the strategy by creating the engaging contents, distribute and optimize the contents on the right distribution channel. And the last is the result. It relates to measuring the performance and impact of various forms of content in a brand's owned media. Such as the number of visits, page views, engagement, and many more.

Second, Creativity. We're seeking for brands who have the ability to solve their problem in a new way and having strong ideas to develop a content marketing strategy. Brand should be implemented the concept into engaging contents.

Third, Relevance. Content becomes valuable when it comes to relevance. We're seeking for a brand who can develop a content marketing that relevant to brand positioning, objective, target audience, etc.

TIMELINE

February-March 2020

SUBMISSION
Stage 1
Content Marketing Awards

Influencer Marketing Awards

In-House Magazine Awards
March 2020

CONTENT ASSESSMENT
Stage 2
Idea & Strategy

Implementation: Quality of Content

Result: Performance
April 2020

WINNER SELECTION